Are You Like Most Marketers?

Another Monday and another 16 hours to fit in every little thing we do in our lives, be it spending time at our job, attending to family time, and for you, the marketer, determining exactly WHAT you should be doing with the precious time you do have available to work on your business. If you are marketing online (of course you are, right?), you have probably encountered the same big bad monster that gets bigger and bigger everyday. That monster is the crushing feeling of being overwhelmed.

Overwhelm occurs when you start getting a little bit educated about all the amazing ways you can market your new business online. Capture pages, blogs, ezines, websites, video marketing, article marketing, craigslist, PPC, facebook ads, social media, micro-blogging, video skinning, mobile apps, autoresponders, backlinking – if your head hasn’t exploded yet it probably will soon! Look, the truth is, the ways and means available for you to get your message in front of your target audience is not shinking, it’s growing exponentially.

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So Much Wisdom…Clouds Your Road To Freedom

As many of you know, I am a huge music fan. Lyrics often grab me
and have me thinking about things in new ways, which is why I
take time everyday to open my ears and listen. Two ears and one
mouth means listen twice as much as you speak.

Yesterday I was listening to an old CD from a band not too many
people have every heard of – but they were amazing. (They broke
up in the early 90s but, the lead singer still is performing.)

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Hard Work Equals Success? Maybe.

Today I was watching a little TV (yes I do that sometimes) and I saw a commercial from Geico that is just getting under my skin. The little green Gecko says proudly: “In business, hard work equals success.” gecko

Really. Hmmm…maybe for the novice this might seem like common sense. But if you’ve been working on your business for any length of time — and especially if you didn’t have any success at all for a long time, you know there is a whole lot missing from this “hard work equals success” statement.

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Business Lessons From My Cat

I really couldn’t believe it. I was standing there in my living room having a conversation with a friend of mine. Meanwhile, as I was looking straight in her direction talking, my cat, Klinger, was fixing his eyes on me as he was propped upright, with his front paws on my sofa arm. I’d say I was about 3 feet from the sofa. Suddenly, without warning, (and certainly with no prior anticipation on my part), Klinger leaped directly in the air towards my left shoulder. I couldn’t believe his nerve and bravery. Now, I’d seem him in this pose before. He’s a lover not a fighter, and he tries to entice me to pick him up by propping himself up like that on the couch. But he has never, ever been so bold as to leap straight for me right into the air from that or any distance. He had no idea if he’d make it or not. Afterall, he’d never done it before.

Klinger thinks he can stowaway in my suitcase

Klinger thinks he can stowaway in my suitcase

We both survived the moment, even though the big guy’s got claws and I’m sure he would have used them in an attempt to hang on had he miss-judged the distance. But after my friend and I had a good laugh about how ridiculous he looked going for it, I started thinking about it a little deeper. He just taught me something important about life and my business.

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