Milk: It Does A Marketer Good.

Ok so I stole the idea from the dairy people – and I’m NOT a dairy fan. Cow’s milk is for baby cows – and how an entire industy can brainwash a society, well, that’s ANOTHER marketing story….

But today’s post is about *MILKING* it, ie, doing one thing and “milking” it for all it’s worth. As a marketer this is a skill that you should learn and implement with each bit of effort you put out. Seriously, if you are spending your precious time doing something, shouldn’t you be “milking it” for all it’s worth? You better be. It’s the other side of leverage and it’s critical to your ultimate success.

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If you’ve been marketing for a year or more, I’m guessing you understand the need for a sales funnel for your business. For the un-initiated, I’ll explain in plain terms. A sales funnel, also called a sales pipeline or sometimes a sales tunnel, is the path by which a person moves from being a “prospect” to a buying customer. Why do you need a sales funnel in you’re in direct sales or network marketing?

If you are looking for business leaders to expand your reach and increase your volume, you’ve already identified your target market for this task. Smart entrepreneurs seek out other entrepreneurs who already have a firm understanding of our business model. These professionals don’t need to be educated about how our business works. Sure, they will have specific questions about your individual compensation plan, product or service, and company history, and you are able to provide this information. Let’s assume you’ve identified network marketers as your target market to expand your organization. (This is one of the best things you can do by the way as teaching someone who has never been an entrepreneur to become one can be a daunting task).

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