If you knew nothing about marketing online, you’d be off to a faster start if you were able to do one thing better than the next guy. Trying to guess? Think it’s video marketing? Pay Per Click? Landing page creation? Live presentations?

I was just asking some fellow marketers this very question and their answers were: tenacity, burning desire, patience, & mental toughness. There is absolutely no doubt that you need all of those things in place. But that’s not the “skill” I am talking about here.

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