Ok so I stole the idea from the dairy people – and I’m NOT a dairy fan. Cow’s milk is for baby cows – and how an entire industy can brainwash a society, well, that’s ANOTHER marketing story….

But today’s post is about *MILKING* it, ie, doing one thing and “milking” it for all it’s worth. As a marketer this is a skill that you should learn and implement with each bit of effort you put out. Seriously, if you are spending your precious time doing something, shouldn’t you be “milking it” for all it’s worth? You better be. It’s the other side of leverage and it’s critical to your ultimate success.

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