If you’re building a business online you’ll find out immediately that getting traffic to your site is one of the things where you must put your focus. You must learn this skill. You can either pay for traffic or grow your traffic organically, but either way – the bottom line is getting traffic. If no one sees your message, you are dead in the water. You can have the greatest business in the world, but without an audience, it won’t matter much.

So how do you generate traffic to your website? There are a number of ways, both paid and free, but let’s look at one right now – paid advertising through PPC, or “pay per click.” You’ve seen those little 3 line ads on the right side of Google. Those who wrote the ads are doing their best to capture attention in the hopes of getting a person who is looking for exactly what they have to click on their link in the ad and go immediately to their website. If they reader of the ad is compelled by the description of what lies behind the link, they will click it. Pretty simple huh?

Simple in theory, yes. But understanding who may be searching for you, how to capture their attention, and how to deliver exactly what they were looking for in the first place has become a fine art. So much so that a number of very savvy internet marketers have put out “how-to” guides in order that you may navigate the world of PPC advertising a little easier.

I’ve had the good fortune of being able to beta-test an incredibly valuable course on PPC advertising produced by Mike Dillard and Jim Yaghi from Magnetic Sponsoring. It’s called PPC Domination. This course takes you by the hand, right from the start. It assumes you know nothing about PPC, which is great, because even if you think you do know a thing or two about it, you should get a solid foundation and start at the beginning. Jim goes through step-by-step, through live screen-shots of his Adwords account (Google’s PPC program) and shows you how to get yourself up and running correctly. This is only done only after a complete overview of what PPC is, and how you use it to attract and target the right kind of visitor to your website, be it a customer, prospect, or new business partner. This is so important, because if you just try to shoot in the dark to attract anyone, without understanding who you want at your site, you will lose a lot of money with Google.

Further, the PPC Domination course is completely up-to-date, including the very recent changes regarding Google quality scores on PPC ads. If you’ve been hunting around for a great course on PPC, it must have this vital component or you’ll be left wondering why your ads are not working – again wasting money on ads that don’t generate targeted traffic.

To learn more about PPC Domination check out these two free videos from Mike Dillard and his personal adwords manager Jim Yaghi. In the video you will listen in on two newbies talk about how they used this course to go from zero knowledge to 90 leads a day with adwords!

Filed under: internet marketing

Like this post? Subscribe to my RSS feed and get loads more!