Picture the scene. You’re a new online marketer and you’ve just published your first website! You’ve used some template driven program, and just like they promised you, it was up and running online in a couple hours. And now, like any new marketer that’s done their homework you scratch your head and come to this conclusion: “Now all I need is some traffic and I’ll be raking in the big bucks!”

LOL. Sorry but that is really funny. It seems logical…but? And what about all those places you can buy visitors to your website? Shouldn’t you just go out and pay for traffic and then all your problems will be solved?  (listen – I can hear the giant sucking sound coming from your wallet from over here).

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Hard Work Equals Success? Maybe.

Today I was watching a little TV (yes I do that sometimes) and I saw a commercial from Geico that is just getting under my skin. The little green Gecko says proudly: “In business, hard work equals success.” gecko

Really. Hmmm…maybe for the novice this might seem like common sense. But if you’ve been working on your business for any length of time — and especially if you didn’t have any success at all for a long time, you know there is a whole lot missing from this “hard work equals success” statement.

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Do You Make These Mistakes On Twitter?

Are you just starting up in social media, using Twitter, Facebook, Myspace, and
the long list of other sites that is growing daily?

If you are then know this: 99% of all marketers have social media DEAD WRONG!

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Business Lessons From My Cat

I really couldn’t believe it. I was standing there in my living room having a conversation with a friend of mine. Meanwhile, as I was looking straight in her direction talking, my cat, Klinger, was fixing his eyes on me as he was propped upright, with his front paws on my sofa arm. I’d say I was about 3 feet from the sofa. Suddenly, without warning, (and certainly with no prior anticipation on my part), Klinger leaped directly in the air towards my left shoulder. I couldn’t believe his nerve and bravery. Now, I’d seem him in this pose before. He’s a lover not a fighter, and he tries to entice me to pick him up by propping himself up like that on the couch. But he has never, ever been so bold as to leap straight for me right into the air from that or any distance. He had no idea if he’d make it or not. Afterall, he’d never done it before.

Klinger thinks he can stowaway in my suitcase

Klinger thinks he can stowaway in my suitcase

We both survived the moment, even though the big guy’s got claws and I’m sure he would have used them in an attempt to hang on had he miss-judged the distance. But after my friend and I had a good laugh about how ridiculous he looked going for it, I started thinking about it a little deeper. He just taught me something important about life and my business.

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Why You Need A Sales Funnel For Your Business

If you’ve been marketing for a year or more, I’m guessing you understand the need for a sales funnel for your business. For the un-initiated, I’ll explain in plain terms. A sales funnel, also called a sales pipeline or sometimes a sales tunnel, is the path by which a person moves from being a “prospect” to a buying customer. Why do you need a sales funnel in you’re in direct sales or network marketing?

If you are looking for business leaders to expand your reach and increase your volume, you’ve already identified your target market for this task. Smart entrepreneurs seek out other entrepreneurs who already have a firm understanding of our business model. These professionals don’t need to be educated about how our business works. Sure, they will have specific questions about your individual compensation plan, product or service, and company history, and you are able to provide this information. Let’s assume you’ve identified network marketers as your target market to expand your organization. (This is one of the best things you can do by the way as teaching someone who has never been an entrepreneur to become one can be a daunting task).

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Understanding Web Hosting

For many people, getting online and taking on the related tasks of website creation & maintenance is confusing and downright annoying.

Why should you have to know any of this stuff anyway? After all, it’s probably NOT what your core business is about. I have a friend who is a massage therapist, and she is just learning about the ins & outs of marketing herself online. She is overwhelmed to say the least, because her business is massage therapy, not online marketing.

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Would you like to build yourself a blog, reach out to your niche, and let people know who you are, what you’re all about, and what you have to offer?  It is going to take some tenacity and willingness to learn new skills (but if you’ve read anything I’ve written, you know that both of these are required to make an income online!) Here are my thoughts on how to get started today.

Two of the most-used blog creators available are Blogger and WordPress. You can make a blog quickly using either of these. Neither require you to set up a hosting account. (A hosting account is an account you set up to house your computer files – the files that make up your websites). Basically, you make your blog within an interface that Blogger or WordPress provide to you, and the files are kept on their server.

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