Today I was watching a little TV (yes I do that sometimes) and I saw a commercial from Geico that is just getting under my skin. The little green Gecko says proudly: “In business, hard work equals success.” gecko

Really. Hmmm…maybe for the novice this might seem like common sense. But if you’ve been working on your business for any length of time — and especially if you didn’t have any success at all for a long time, you know there is a whole lot missing from this “hard work equals success” statement.

I’ve met plenty of amazing folks – “hard-working” folks – busting their proverbial butts to break though to the promised land of financial independence. These same people would be the first to acknowledge that what they’ve acheived is not commonly known as “success.”  A more apt description would be “success lessons in the school of hard knocks” about what NOT to do.  So don’t tell me some silly platitude Mr. Gecko about how “hard work equals success.”  Bullocks.  (Aren’t you english?)

Here’s the truth. Working hard on the right things equals success.

So next comes the million-dollar question: How do you know what the right things are? And therein lies the wisdom. Before you start working hard, you’d better invest some time and effort on learning what you should be working hard on.

In business, if you want to work hard, that’s great, because you must. Ignore those people who are telling you “it’s easy.” It’s more likely “simple” – but again only if you know what the right things are that you  should be working on. Once you discover what things to be working hard on, then you can stand on the gas pedal, and yes, work hard. In other words, put your time, energy & talent 1,000% towards reaching your goals. Yep, that is working hard.

More often than not, if you’ve found something you’re passionate about doing, someone else has already figured out the business model and how to get into profit. In other words, they’ve discovered what the “right things” are to be “working hard” on: and you can model them. This is not new news. But in light of the silly-ness that is pervading our easy, get-rich-quick-microwave-model society, it bears repeating.

Spend time then, and do not shortcut this step. If internet marketing or online business excites you, drop me a line and I’ll hook you up with the best resources to get your journey off on the right foot.

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