Have you been wrestling with the question of whether to learn HTML as an online marketer? If you don’t know what it is or how it’s used, it probably seems like a big, scary black hole you’d rather just ignore. But then you keep seeing nicely done, yet simple-looking one page web offers and you wonder – should I be doing this? Could I be doing this?

As an entrepreneur you are always faced with the decision to either outsource tasks or do them yourself. And this decision comes down to spending your money or spending your time, and finally, knowing that you can always make more money but you can’t make more time. So – would it ever be worth it to learn some technical skill such as HTML when you can hire someone to do it for you?

My answer is yes, it is worth your time, for a number of reasons which I’ll outline here. Firstly, a lot of people starting out just don’t have a big budget that’s going to allow for programmer/web designer fees. Secondly, you don’t have to become an HTML expert in order to understand it enough to make it useful for you. This is a big misconception among those who don’t know anything about HTML. Of course you can study and learn all the intricacies, even take university-level classes on the subject if you want, but it’s not necessary. Especially now, in the information age; once you have a basic understanding of how it works and what to look for (and how to “swipe”), you can get moving on your projects and not concern yourself about spending money for a designer until it makes sense for you. Thirdly, making small changes on your pages usually requires minor tweaks that take a few minutes at most. If you know where to look and what to change, you can do it yourself with no waiting!

Let’s break down in very simplistic terms how the web works. The world wide web (www) consists of files that are accessed through the internet (the hardware and software that allows you to connect to these files). The files are written in a special language called HTML, or “hyper text markup language”. The coding in this language makes the files able to connect to other files all over the world, whereever they exist on a “server” – which is just a physical location where the file(s) is stored.

So that coding that you see if you look at the “source” behind a webpage, is the HTML that makes up the document you are looking at and gives it the interconnectivity to bounce around to other places on the web with a click of your mouse. You are really pointing to a location of another file when you click on the link.

One of my favorite little tools to use to update HTML is a free software called NVU.
You can download it HERE. Here’s how I use it and how it helps me to make simple landing pages or make quick updates to my pages. Once you have NVU downloaded, you will see that it works similarly to a word processor and creates the HTML in the background for you on the tab called “source” on the bottom of the screen.

As an example page, let’s look at this page I made with NVU at DianeZidek.com/itstime.htm

Let’s say you like my page, and you want to “swipe” it – meaning, copy the coding and make changes appropriate for you and your opportunity. How? When in internet explorer, go to www.dianezidek.com/itstime.htm and then click “view”, then “page source” in the menu on the upper left. You will then see the HTML coding. All that you need to do is copy this coding and place it into the coding tab on a new file in NVU. Then, when you look at the “preview” tab in NVU, you will see the file as it looks when you are viewing online, and you can make the changes directly on it. Copy this coding into your own file and upload it to your web host, and you have a working landing page!

Now, if you are completely new, and have no idea what a host is or why you need an autoresponder for the opt-in form, don’t worry. You can get all this information and more with my marketing training at GoWebSystemPro. So, if you are completely new, go there now and get some great training.

In summary, you don’t have to become a FrontPage expert or study HTML for months on end to make quick pages and updates to your existing pages. Once you actually look at the coding, it’s not so big and scary afterall – just make sure you get the right tools for the job.

As always, feel free to contact me directly with any questions or comment here directly.

To Your Success!
Diane Zidek

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