internet marketing Archives

Understanding Web Hosting

For many people, getting online and taking on the related tasks of website creation & maintenance is confusing and downright annoying.

Why should you have to know any of this stuff anyway? After all, it’s probably NOT what your core business is about. I have a friend who is a massage therapist, and she is just learning about the ins & outs of marketing herself online. She is overwhelmed to say the least, because her business is massage therapy, not online marketing.

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Would you like to build yourself a blog, reach out to your niche, and let people know who you are, what you’re all about, and what you have to offer?  It is going to take some tenacity and willingness to learn new skills (but if you’ve read anything I’ve written, you know that both of these are required to make an income online!) Here are my thoughts on how to get started today.

Two of the most-used blog creators available are Blogger and WordPress. You can make a blog quickly using either of these. Neither require you to set up a hosting account. (A hosting account is an account you set up to house your computer files – the files that make up your websites). Basically, you make your blog within an interface that Blogger or WordPress provide to you, and the files are kept on their server.

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Congratulations on making the decision to market your business online! The online marketplace offers a huge opportunity for virtually anyone to get in front of their target audience immediately. Further, if you are not marketing online today, you’re pretty much not really a contender in the game of commerce. Once you’ve decided to dive in and start online marketing, you’re faced with this nagging question – what should I do first? For this scenario, I’ll assume that you have at least a website, even if it’s a very basic one.

To discover what to do first, you must first ask yourself some other questions.

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PPC – What You Should Know

If you’re building a business online you’ll find out immediately that getting traffic to your site is one of the things where you must put your focus. You must learn this skill. You can either pay for traffic or grow your traffic organically, but either way – the bottom line is getting traffic. If no one sees your message, you are dead in the water. You can have the greatest business in the world, but without an audience, it won’t matter much.

So how do you generate traffic to your website? There are a number of ways, both paid and free, but let’s look at one right now – paid advertising through PPC, or “pay per click.” You’ve seen those little 3 line ads on the right side of Google. Those who wrote the ads are doing their best to capture attention in the hopes of getting a person who is looking for exactly what they have to click on their link in the ad and go immediately to their website. If they reader of the ad is compelled by the description of what lies behind the link, they will click it. Pretty simple huh?

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Social Networking Done Right

Short and sweet today…if you want to learn EXACTLY how Social Networking should be USED PROPERLY, and not abused, watch this video from Perry Belcher. One of the finest pieces I’ve seen in quite a while. Enjoy!

Best Explanation of Social Networking & SEO 2.0

One of my favorite sites to gain knowledge and know-how about home business & internet marketing is BetterNetworker.

Today an incredibly valuable video (and only 6 mins long!) was posted on understanding social networking and SEO 2.0.

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