This is going to be a much more personal post. I’m writing from the heart, and I hope after reading this, you’ll feel that.

Perhaps you may recognize some of this from your own journey to get on the “other side” where the big dogs play, to never have to worry or even think about money again. Do your friends think you’re crazy? Does your family think you need psychiatric help when you continue to repeat that you want to do what you want, when you want, where you want, with who you want?

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Ok so I stole the idea from the dairy people – and I’m NOT a dairy fan. Cow’s milk is for baby cows – and how an entire industy can brainwash a society, well, that’s ANOTHER marketing story….

But today’s post is about *MILKING* it, ie, doing one thing and “milking” it for all it’s worth. As a marketer this is a skill that you should learn and implement with each bit of effort you put out. Seriously, if you are spending your precious time doing something, shouldn’t you be “milking it” for all it’s worth? You better be. It’s the other side of leverage and it’s critical to your ultimate success.

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If you knew nothing about marketing online, you’d be off to a faster start if you were able to do one thing better than the next guy. Trying to guess? Think it’s video marketing? Pay Per Click? Landing page creation? Live presentations?

I was just asking some fellow marketers this very question and their answers were: tenacity, burning desire, patience, & mental toughness. There is absolutely no doubt that you need all of those things in place. But that’s not the “skill” I am talking about here.

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