Another Monday and another 16 hours to fit in every little thing we do in our lives, be it spending time at our job, attending to family time, and for you, the marketer, determining exactly WHAT you should be doing with the precious time you do have available to work on your business. If you are marketing online (of course you are, right?), you have probably encountered the same big bad monster that gets bigger and bigger everyday. That monster is the crushing feeling of being overwhelmed.

Overwhelm occurs when you start getting a little bit educated about all the amazing ways you can market your new business online. Capture pages, blogs, ezines, websites, video marketing, article marketing, craigslist, PPC, facebook ads, social media, micro-blogging, video skinning, mobile apps, autoresponders, backlinking – if your head hasn’t exploded yet it probably will soon! Look, the truth is, the ways and means available for you to get your message in front of your target audience is not shinking, it’s growing exponentially.

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As many of you know, I am a huge music fan. Lyrics often grab me
and have me thinking about things in new ways, which is why I
take time everyday to open my ears and listen. Two ears and one
mouth means listen twice as much as you speak.

Yesterday I was listening to an old CD from a band not too many
people have every heard of – but they were amazing. (They broke
up in the early 90s but, the lead singer still is performing.)
The song is called “Tell Me Like You Know.” One of the lines in
the lyric really struck me as it rang true for much of the
struggle I put on myself as I make my way through this online
marketing maze that is constantly changing. The line is “So much
wisdom, clouds your road to freedom…ah, before you fall apart
- tell me like you know.”

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