Picture the scene. You’re a new online marketer and you’ve just published your first website! You’ve used some template driven program, and just like they promised you, it was up and running online in a couple hours. And now, like any new marketer that’s done their homework you scratch your head and come to this conclusion: “Now all I need is some traffic and I’ll be raking in the big bucks!”

LOL. Sorry but that is really funny. It seems logical…but? And what about all those places you can buy visitors to your website? Shouldn’t you just go out and pay for traffic and then all your problems will be solved?  (listen – I can hear the giant sucking sound coming from your wallet from over here).

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Today I was watching a little TV (yes I do that sometimes) and I saw a commercial from Geico that is just getting under my skin. The little green Gecko says proudly: “In business, hard work equals success.”

Really. Hmmm…maybe for the novice this might seem like common sense. But if you’ve been working on your business for any length of time — and especially if you didn’t have any success at all for a long time, you know there is a whole lot missing from this “hard work equals success” statement.

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