If you’ve been marketing for a year or more, I’m guessing you understand the need for a sales funnel for your business. For the un-initiated, I’ll explain in plain terms. A sales funnel, also called a sales pipeline or sometimes a sales tunnel, is the path by which a person moves from being a “prospect” to a buying customer. Why do you need a sales funnel in you’re in direct sales or network marketing?

If you are looking for business leaders to expand your reach and increase your volume, you’ve already identified your target market for this task. Smart entrepreneurs seek out other entrepreneurs who already have a firm understanding of our business model. These professionals don’t need to be educated about how our business works. Sure, they will have specific questions about your individual compensation plan, product or service, and company history, and you are able to provide this information. Let’s assume you’ve identified network marketers as your target market to expand your organization. (This is one of the best things you can do by the way as teaching someone who has never been an entrepreneur to become one can be a daunting task).

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For many people, getting online and taking on the related tasks of website creation & maintenance is confusing and downright annoying.

Why should you have to know any of this stuff anyway? After all, it’s probably NOT what your core business is about. I have a friend who is a massage therapist, and she is just learning about the ins & outs of marketing herself online. She is overwhelmed to say the least, because her business is massage therapy, not online marketing.

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