Congratulations on making the decision to market your business online! The online marketplace offers a huge opportunity for virtually anyone to get in front of their target audience immediately. Further, if you are not marketing online today, you’re pretty much not really a contender in the game of commerce. Once you’ve decided to dive in and start online marketing, you’re faced with this nagging question – what should I do first? For this scenario, I’ll assume that you have at least a website, even if it’s a very basic one.

To discover what to do first, you must first ask yourself some other questions.

Read the rest of this entry

If you’re building a business online you’ll find out immediately that getting traffic to your site is one of the things where you must put your focus. You must learn this skill. You can either pay for traffic or grow your traffic organically, but either way – the bottom line is getting traffic. If no one sees your message, you are dead in the water. You can have the greatest business in the world, but without an audience, it won’t matter much.

So how do you generate traffic to your website? There are a number of ways, both paid and free, but let’s look at one right now – paid advertising through PPC, or “pay per click.” You’ve seen those little 3 line ads on the right side of Google. Those who wrote the ads are doing their best to capture attention in the hopes of getting a person who is looking for exactly what they have to click on their link in the ad and go immediately to their website. If they reader of the ad is compelled by the description of what lies behind the link, they will click it. Pretty simple huh?

Read the rest of this entry