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It’s going to happen to you, if it hasn’t already (and I bet it has). In the world of internet marketing, it seems there is a new launch of a must-have product, course, software, or secret ninja marketing squad you just have to join now, or, as the copy reads, you will be left behind and doomed to failure!!
Really. Really?
The one thing you know about truth is, when you hear it – it resonates very deeply inside – banishing all doubt. It’s a knowing. It’s like the first time you were told “life isn’t fair.” You KNEW that was true. It was “in your bones” true.
Well get ready to hear some truth now.
This is going to be a much more personal post. I’m writing from the heart, and I hope after reading this, you’ll feel that.
Perhaps you may recognize some of this from your own journey to get on the “other side” where the big dogs play, to never have to worry or even think about money again. Do your friends think you’re crazy? Does your family think you need psychiatric help when you continue to repeat that you want to do what you want, when you want, where you want, with who you want?
Ok so I stole the idea from the dairy people – and I’m NOT a dairy fan. Cow’s milk is for baby cows – and how an entire industy can brainwash a society, well, that’s ANOTHER marketing story….
But today’s post is about *MILKING* it, ie, doing one thing and “milking” it for all it’s worth. As a marketer this is a skill that you should learn and implement with each bit of effort you put out. Seriously, if you are spending your precious time doing something, shouldn’t you be “milking it” for all it’s worth? You better be. It’s the other side of leverage and it’s critical to your ultimate success.
If you knew nothing about marketing online, you’d be off to a faster start if you were able to do one thing better than the next guy. Trying to guess? Think it’s video marketing? Pay Per Click? Landing page creation? Live presentations?
I was just asking some fellow marketers this very question and their answers were: tenacity, burning desire, patience, & mental toughness. There is absolutely no doubt that you need all of those things in place. But that’s not the “skill” I am talking about here.
Another Monday and another 16 hours to fit in every little thing we do in our lives, be it spending time at our job, attending to family time, and for you, the marketer, determining exactly WHAT you should be doing with the precious time you do have available to work on your business. If you are marketing online (of course you are, right?), you have probably encountered the same big bad monster that gets bigger and bigger everyday. That monster is the crushing feeling of being overwhelmed.
Overwhelm occurs when you start getting a little bit educated about all the amazing ways you can market your new business online. Capture pages, blogs, ezines, websites, video marketing, article marketing, craigslist, PPC, facebook ads, social media, micro-blogging, video skinning, mobile apps, autoresponders, backlinking – if your head hasn’t exploded yet it probably will soon! Look, the truth is, the ways and means available for you to get your message in front of your target audience is not shinking, it’s growing exponentially.
As many of you know, I am a huge music fan. Lyrics often grab me
and have me thinking about things in new ways, which is why I
take time everyday to open my ears and listen. Two ears and one
mouth means listen twice as much as you speak.
Yesterday I was listening to an old CD from a band not too many
people have every heard of – but they were amazing. (They broke
up in the early 90s but, the lead singer still is performing.)
The song is called “Tell Me Like You Know.” One of the lines in
the lyric really struck me as it rang true for much of the
struggle I put on myself as I make my way through this online
marketing maze that is constantly changing. The line is “So much
wisdom, clouds your road to freedom…ah, before you fall apart
- tell me like you know.”
Picture the scene. You’re a new online marketer and you’ve just published your first website! You’ve used some template driven program, and just like they promised you, it was up and running online in a couple hours. And now, like any new marketer that’s done their homework you scratch your head and come to this conclusion: “Now all I need is some traffic and I’ll be raking in the big bucks!”
LOL. Sorry but that is really funny. It seems logical…but? And what about all those places you can buy visitors to your website? Shouldn’t you just go out and pay for traffic and then all your problems will be solved? (listen – I can hear the giant sucking sound coming from your wallet from over here).
Today I was watching a little TV (yes I do that sometimes) and I saw a commercial from Geico that is just getting under my skin. The little green Gecko says proudly: “In business, hard work equals success.” 
Really. Hmmm…maybe for the novice this might seem like common sense. But if you’ve been working on your business for any length of time — and especially if you didn’t have any success at all for a long time, you know there is a whole lot missing from this “hard work equals success” statement.
Are you just starting up in social media, using Twitter, Facebook, Myspace, and
the long list of other sites that is growing daily?
If you are then know this: 99% of all marketers have social media DEAD WRONG!
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